Posted by
John David Powell on Tuesday, September 25, 2007 11:51:16 PM
Two unconnected events
this week left no doubt of the failure of the people of the United States to
hold our own in the arena of international public relations – in other words,
the winning of hearts and minds in the Muslim world. Those in the Muslim world, at least the ones
with access to some form of medium, must have watched in amazed amusement and
disgust at the civil-rights field trips to Jena, La.,
and at the over-the-top protestations against the speech by Iranian president
Mahmoud Ahmadinejad at a private university.
“You want us to be
like you, the Land of the Free,” they must have said. “Yet you falsely imprison your black children
and you try to muzzle the freely elected leader of a great and ancient nation.”
Indeed.
We in this country, at
least those of us with access to some form of medium, can explore the backstory
to these front-page events, and then decide for ourselves what to believe and
how to respond. Others around the world,
particularly folks in the Middle East, see the
same pictures but hear a different narration.
They do not have the opportunity to decide what to believe or how to
respond.
The New York Times ran
a story in October 2001 with the prophetic headline: “U.S. appears to
be losing public relations war so far.”
The inability of the Bush administration to convince doubters at the
time that the war in Afghanistan
was justified and that U.S. Middle East policy is evenhanded was the gist of
the story. A Western diplomat pointed
out that talking heads cannot compete with the powerful images of wounded
Afghan children and Israeli tanks rolling into Palestinian villages.
The war on terror, the
story explained, has an image problem outside of these United States,
in part because no sense of immediacy exists in those countries, not like here. Stories of anthrax attacks and the hunt for
Osama bin Laden led our newscasts, while Middle Eastern news outlets repeatedly
aired images of bombed-out buildings and the funerals of children and
grandparents. Images provided by Western
news agencies.
The message they receive,
not necessarily the message we send, is that our righteous indignation over the
death of innocent civilians does not extend beyond our borders, and
particularly does not apply to Muslims.
And so it is with Jena and Mahmoud.
While we condemn the
treatment of Muslim women and abhor the violence between members of different Islamic
sects, the Muslim world sees images of massive protests in a small Louisiana town described
by some as the example of the rampant racism that plagues our nation.
Middle Eastern media
do not explain that well-intentioned souls and publicity-addicted agitators may
have overplayed a debatably racial situation.
In fact, not until the buses unloaded their well-meaning passengers
hoping to relive the heady days of Selma and Birmingham did the mainstream
media report the backstory of this sordid affair: white youths sent to an alternative school
for almost a month and given in-school suspensions for two weeks, instead of the
minor three-day suspension as earlier reported; an all-white jury that resulted
from African-Americans refusing to report for jury duty and not from the machinations
of a racist judicial system; nooses hung from an old shade tree that was not
the exclusive shelter for white students as frequently described; and black
students playing with the nooses instead of running from them in fear and
trepidation.
Then there was the
brilliantly played public-relations hand of Ahmadinejad. U.S.
media told their audiences that the president of Columbia
University invited the Iranian
president to speak during his visit to the United States in a move that
appeared to be an ill-conceived attempt to capitalize on the moment. The reality, however, as described after the
fact by Newsweek magazine, is that Ahmadinejad was invited to speak last year
by a former Columbia
dean. Security concerns prevented that
appearance.
A few weeks ago,
according to Newsweek, the new Iranian ambassador to the United Nations asked
if Columbia
still wanted Ahmadinejad to speak, under certain ground rules.
These things do not
happen overnight, especially at a university.
The accusatorial and, as some would say, rude introduction of Ahmadinejad
by Columbia president Lee Bollinger was worked out in advance, according to
Newsweek. Nothing was left to chance by Ahmadinejad
and the Iranians, who used our righteous indignation against us by making Ahmadinejad
appear to the folks back home as the innocent victim of another American
outrage.
“How dare you invite
someone to your house, then insult him and the people he represents,” they
said.
Indeed, the chancellors
of six Iranian universities and academic centers sent a protest letter to Bollinger. The first of the ten questions they asked was
why did the university and the U.S.
media violate Ahmadinejad’s freedom of expression, a right guaranteed by the
First Amendment of our Constitution. We,
in this country, know Ahmadinejad received more than his share of face time
with the American public, but the folks back home saw only the poorly conceived
attempts to restrict his message to the American people.
It boggles the mind
that a nation that can sell millions of disposable diapers and bright, shiny diamonds,
which do not contribute to the advancement of civilization or to peace in any
region of the world, cannot sell the simple concept of a friendly and helpful
Uncle Sam.
Mundus vult decipi